No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Puma is Undefeated: The PUMA x UNDFTD Collection

Puma is Undefeated: The PUMA x UNDFTD Collection

The best things come in threes, three act structure, three scoops of ice cream, three wise men and of course the three drops of PUMA’s collaboration with revered pioneers of street fashion, Undefeated. But what’s better than three, well I would imagine the promise of more to come. Frazier is welcomed home a hero after...
Interscope Records Implicated in Coke Ring

Interscope Records Implicated in Coke Ring

The latest from Los Angeles is that the City of Angels has a few demons of it’s own. Die Antwoord’s US label Interscope Records has been implicated in a drug-trafficking bust by federal authorities who claim that the company’s offices were used as “a transit point for cases filled with cocaine and cash”.
Feiyue - Flying Forward Competition

Feiyue – Flying Forward Competition

A journey of a thousand miles begins with a single step, and what you’re stepping out in is important. Feiyue, pronounced “Feî-ué,” literally means “flying forward” which means your journey will be less about stepping and more about blitzing through in style.
Umuzi Photo Club - Wembley to Soweto

Umuzi Photo Club – Wembley to Soweto

It was unlikely that South Africa’s best kept secrets would remain in Soweto forever. David Westhead and John Cole have come in and snapped up some prodigal works from fresh talent in and around Soweto and exhibited them at the Oxo Tower on London’s Southbank in a concept entitled Wembley to Soweto.
FACEBOOK TO TEAM UP WITH SPOTIFY

FACEBOOK TO TEAM UP WITH SPOTIFY

No more constant flipping between iTunes and Facebook! There’s been a lot of talk on the web lately about Facebook teaming up with Swedish DRM-based music streaming service Spotify. Facebook will be a hub for sharing and listening to music in the same way that photos and videos are shared on the social network.  ...
David Litchfield - Still drawing

David Litchfield – Still drawing

With a lot of patience the year long project of illustrator David Litchfield titled A Drawing A Day came to an end on the 30th of June 2011. With the love and support of his fans he was able to create one illustration every day for 365 days and post it on his Facebook page,...
FYI - Rocking the Daisies Full Lineup

FYI – Rocking the Daisies Full Lineup

With the announcement of the finalized line up for the much anticipated Rocking the Daisies, we proudly present to you this year’s line up for what is sure to be the best RTD yet.
Savanna - Lemon Squeezing Tree Hugger

Savanna – Lemon Squeezing Tree Hugger

Savanna used their affinity with lemons and lemon trees to promote the annual Arbour Day initiative and encouraged their fans to plant and grow trees. How? By giving away lemon trees in-store, of course! Keep reading to find out about the on-going online competition which involves tree-hugging TwitPics and live lemon-suited tree planters!
PJ Harvey wins the Barclaycard Mercury Prize...again.

PJ Harvey wins the Barclaycard Mercury Prize…again.

Records exist to be broken and documented. In 2001 PJ Harvey took the Barclaycard Mercury Prize and now breaking the record for being the first and only artist to win it a second time a decade later on 6 September 2011.
THE LANGUAGE OF SWING

THE LANGUAGE OF SWING

‘One, step! Two, step! Three, step!’ commands the dance instructor on the night of Saturday the 28th August. It is the eight o’clock dance class, which seamlessly advances into a night of Swing on in… at Club Voom Voom – and now the third Swing event hosted by culturetalent. Couples and their feet seem to liven up...
BOOM+27: EPISODE 09

BOOM+27: EPISODE 09

We’re back with the ninth installment of your de facto guide to culture, events and fashion in South Africa.
Paul Du Toit Adds Some Colour

Paul Du Toit Adds Some Colour

Sometimes it takes an idea to uplift a community, a project, a labor of love. For Paul Du Toit the time had come to rejuvenate Hout Bay and he would use the youth to breath fresh air into the community.
August: images of the week

August: images of the week

Images of the Week features two astounding visual delights every week from one small seed network.
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