No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Red Bull - Maximum Signal Control

Red Bull – Maximum Signal Control

In much the same way Da Vinci’s inventions were ahead of their time, Red Bull is creating a sound system so advanced it makes current sound rigs look like tapedecks. The Red Bull Music Academy World Tour kicks off in Cape Town with a three day event that we don’t want you to miss. Read on...
MK is...

MK is…

Just as Roberto Rossellini dissected the lives of the common man to expose realism, an unorthodox and ground-breaking campaign has been launched by Ogilvy’s 1984 to tell the diverse stories of M-Net’s MK audience.  Taking a brutally honest look at the South African youth culture through the eyes of a lens, the hope is to...
Bleep: Filtered Competition

Bleep: Filtered Competition

Sometimes finding a diamond in the rough is as simple as blowing up the rock. That’s the idea behind Bleep’s Filtered competition in that they are welcoming any and all independent electronica musicians to submit their tracks.
Southern Comfort Creative Exchange Winners Revealed

Southern Comfort Creative Exchange Winners Revealed

Coming to a tight finish, the recent Southern Comfort Creative Exchange winners have been chosen. It was touch and go there, but you’re votes have been pulled and they speak volumes. Without further ado onesmallseed presents to you the winners of a most prestigious artistic initiative.
Puma x Shelflife - 08/08/11

Puma x Shelflife – 08/08/11

August 8th 2011 saw the launch of the first ever collaboration between Puma and a local independent retailer, in this case Shelflife. With the ‘Train Runner’ line for men and ‘Laces and Ladies’ line for women, here’s the inside track on the milestone release.    
Beirut - The Rip Tide Album Review

Beirut – The Rip Tide Album Review

There are certain obvious influences for musicians currently in their twenties. They were probably first inspired by Britpop or The Pixies or something like that and have spent their career thus far trying to sound a bit like Radiohead. But there is strong evidence to suggest that Beirut frontman Zach Condon, rather than listening to...
Oppikoppi Arranged Neatly - Survival Guide

Oppikoppi Arranged Neatly – Survival Guide

Preparation is key in getting to a point where you can raise anarchy effectively. So we took lists to Oppikoppi and found out what goes into raising hell. Here are some of our favorites and their own survival kits for the legendary Oppikoppi Music Festival.
The Used

The Used

Fresh from Oppikoppi rocks out at the Grandwest Arena in Cape Town, onesmallseed caught up with the guys to get this exclusive interview! Length 06:37 (12 August 2011) The Used from one small seed on Vimeo. Presenter: brandon shore Location: Grandwest Arena Music: The Used ‘empty with you’ ‘blood on my hands’ ‘pretty handsome awkward’...
What's Your Story: Richard Stanley

What’s Your Story: Richard Stanley

Returning to our shores after decades in exile, Richard Stanley has never seemed to fit in. Fighting against everything from Apartheid to Marlon Brando, he spoke with us a bit about his experiences.
The X Fest Cult Film Festival - Chapter 4

The X Fest Cult Film Festival – Chapter 4

It’s what goes bump in the night and crawls steadily up your spine; it’s what challenges your existential views and unravels the fabric of your mind. It’s coming to the Labia this weekend and it will draw you in kicking and screaming.
Esther Verschoor's Light Dark Art

Esther Verschoor’s Light Dark Art

Esther Verschoor artistic style was spurred on by the dolls in Virginie Ropars’ The Wasp Queen. This put into motion a series of events; the purchase of a sculpting kit, the wielding of her tailor’s chalk, grabbing hold of her dress maker’s pair of scissors – all changing her direction from designing and producing her...
WIN WITH SUPREMEBEING CLOTHING

WIN WITH SUPREMEBEING CLOTHING

If you love what you do and you do it well, success will follow. That is the philosophy behind street fashion label Supremebeing. For the next eight weeks one small seed in collaboration with Supremebeing™ will be giving away awesome prizes; alternating between men’s and ladies fashion week-by-week. Simply read on to win…
The Bang Bang Club Review

The Bang Bang Club Review

Highly anticipated for a release on our shores, The Bang Bang Club film was finally close enough to home for me to catch it; turns out that anticipation is as much as the film could build.
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