No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

Lady Gaga is as amazing on stage as she is off. Find out why. #Oscars2015

A performance that took many by surprise at the 2015 Oscar’s was Lady Gaga’s ‘Sound of Music’ tribute, and this isn’t her only hidden (for some of us, at least!) talent. Check out this amazing collab. with artist Jeff Koons for her album ARTPOP – as well as the meaning behind it – in one...

Celebrate Fresh Art from Africa & get to “THAT Art Fair” in CPT | 27 Feb-03 Mar

An ARTsouthAFRICA initiative, THAT Art Fair is the freshest new art event to hit the Cape Town creative scene! So, if you’re in the Mother City this weekend (27th Feb – 03 March), then make sure you join the rest of Cape Town in celebrating #FreshArtFromAfrica with THAT Art Fair! Read on to find out...

Cocaine-Snorting Oscar Statuette placed on Hollywood Blvd.

Los Angeles-based street artist – Plastic Jesus – often crosses lines with his controversial art, where is known for using satire, criticism and humour to engage and make accessible various political, urban and socio-economic issues. And lines it was, when on Thursday, 19 February 2015, the artist placed a life-sized cocaine-snorting Oscar statuette on LA’s...

The Classic Boris Becker OG Reawakens PUMA’s Tennis Heritage

For Spring/Summer 2015, the PUMA SELECT Tennis collection sees the Boris Becker OG make a welcome return amongst a full collection of apparel and accessories. The classic Becker OG has been re-imagined for this season and celebrates PUMA’s rich Tennis heritage.

Diddo Velema’s “The Cure for Greed”

In a society where gross consumption and instant gratification is an everyday reality, we perhaps should be using ‘The Cure for Greed‘ by Amsterdam-based artist-designer-inventor Diddo Velema. What is his cure? Well, simply put: an injection of five ml crimp-sealed serum vial containing one dose of stabilized pure dollar ink mechanically and chemically recovered from...

William Hundley: The Original Prankster

Austin-based artist William Hundley combines all things obscure and rather unrelated into perfect collage-like photographs.              

adidas Originals Superstar Campaign: Igniting Creative Empowerment

Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...

#tbt | Q&A: Gold Coast Trading – Designer Emeka Alams

Emeka Alams is the mind behind the fashion label Gold Coast Trading. Seattle-based yet originally hailing from Nigeria, he decided to dedicate his heart and soul to the mother continent’s fashion-sporting cats. His designs borrow from the pride that Africans had in 1444, the year the slave trade started taking its toll. With a heartfelt...

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’

Love is African | Loux The Vintage Guru

His style being reminiscent of the Congolese sapeurs, Loux — a self-proclaimed hipster — aims to put African fashion into the spotlight by collecting and designing retro clothing and documenting it in beautiful photographs on his tumblr.
#tbt 2009 one small seed magazine, Issue 14 | "Withdrawal & Emergence" - The Photography Of Cara Gillougley

#tbt 2009 one small seed magazine, Issue 14 | “Withdrawal & Emergence” – The Photography Of Cara Gillougley

Having attended my fair share of student photography exhibitions, I can note with some degree of certainty that work on the level of technical and thematic maturity evidenced in Cara Gillougley’s Withdrawal & Emergence is rare. This exquisite collection of nudes suspended in paradoxical states of bondage and freedom is playful and somber in equal...

Last 100 featured pictures on one small seed network

With over 61 700 images and 6 300 members (numbers that increase daily!), one small seed network (est 2008) is creativity in momentum. This platform explodes with visual inspiration and is your ultimate source for interaction and networking. Without further ado…. The 100 top images from .NET… enjoy!

Okmalumkoolkat: Fresh a$ Fuck

Smiso Zwane is the highly inventive, mustachioed and bespectacled 29-year-old going by the name of Okmalumkoolkat; co-accused at the visual/performance art outfit, Dirty Paraffin. Having partnered up with the likes of Spoek Mathambo, London dubstep trio LV and the Ruffest, this Umlazi-born, Jozi-based cat is not just a musician. He’s an artist, a writer, a...
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