No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

Taylor Swift is “obsessed” with Nashville musicians’ mash-up!

All it takes is a little Taylor Swift magic to make a music video go viral! Nashville-based musicians Louisa Wendorff and Devin Dawson’s music video has so far received 8,874,221 views on Youtube with Taylor’s help by tweeting her 50 million followers. The tweet, saying that she is “obsessed”, was in response to the Nashville...

Homophobia, sexism, greed & #instant oral: the dark truth about modern society.

Make sure you do a double–take when you look at the illustrations by Spanish artist Luis Quiles (aka Gunsmithcat). There is a dark and shocking truth hidden behind the cartoonlike, and brightly coloured illustrations. The messages are unapologetic and unsettling, putting modern society in the limelight for all to see! The animated characters depict scenarios...

All it takes is one small seed… AFDA Awards SA’s future entertainment industry leaders…

At one small seed we believe in celebrating emerging creatives, and watching their seeds grow! This is why the 2014 AFDA Awards Ceremony in Cape Town, on the 27th November, peaked our interest. AFDA (The South African School of Motion Picture Medium and Live Performance) has ‘produced some of the top film-makers and actors in...

Ouch!!!! Smashing Pumpkins and NINJA…

Smashing Pumpkins and Die Antwoord’s Ninja cover David Bowie’s ‘Fame’. Ummm… Just no.

Q&A | Blitz The Ambassador: The Voice of Afrohop

Hip-hop artist Blitz ‘The Ambassador’s’ musical journey led him under the shadow of Lady Liberty to New York a decade ago. He was imbued with the sounds of afrobeat and the highlife music indigenous to his native Ghana, and inspired by the brazen voices of ’90s afrocentric rap. Since then he has garnered respect with...

Watch! Music in its most Concrete Form

‘Music is liquid architecture; Architecture is frozen music.’ ― Johann Wolfgang von Goethe. Watch how Space and Sound dance together in this short film by Itri Hacker. All The Experiments in the Video Are Real.

This video shows why people never leave Cape Town!

Thomas Roos’s video of Cape Town is a tribute to the Rainbow Nation and is only a representation of the country’s true beauty. For years, the intriguing beauty of Southern Africa has fascinated Roos and his twin brother Martijn, who assisted him during the making of the video. When it comes to epic trips and...

Unleash Your Fingers: Hands-Down the Best Finger Dance!

In Unleash Your Fingers – a commercial video by LABANDEORIGINALE made for the Samsung Galaxy SII – you can discover the art of Finger Tutting, a new kind of dance performed by LA-based JayFunk. Some brilliant motion design here, just watch!

one small seed Magazine Issue #28 / DIG 03: “#OP In The Name Of…”

Here’s the lowdown for one small seed magazine Issue 28 / Digital 03 – #OPInTheNameOf – where we have decided to say:‘Step aside, l’art pour l’art’! We pay tribute to the art, artists, initiatives and debates that are actively changing and challenging pre-existing ideologies’, in whatever medium and throughout the globe. In this issue we...

You’ve been Hacked

Forget dressing up – we got dialled up for a Skype video interview with Tim Fite, the Brooklyn-based artist-musician and the guy behind the project ‘iBeenHACKED’. Click Play and come meet Tim. one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.

House of Hackney X PUMA

British fashion house, House of Hackney transpose their luxe design to create a special edition PUMA collection. We mirror this in Cape Town’s cityscape and feature the House of Hackney: SELECT Magazine Q&A one small seed magazine / Issue 28 / Digital 03: “#OPInTheNameOf” Issue, in partnership with PUMA.

RESISTANCE Project: Breaking the AK-47

Ralph Ziman’s RESISTANCE is a giant public art installation in Cape Town; a world record spanning more than 100 meters. Watch the 14-minute doccie on how the giant artwork depicting a broken AK-47 was formed! one small seed magazine / Issue 28 / Digital 08: “#OPInTheNameOf” Issue, in partnership with PUMA.

Worth the Struggle for Syrian Rock Band

‘Music is our universal language, Arabic is our first.’ Headlining the music section this issue is our interview with alternative band Tanjaret Daghet. one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.
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