No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

#FlashBack | Fostering Positivity | Issue09

Travelling around North America, the Caribbean and Europe, Jamel Shabazz has spent his life documenting special moments in history. His goal: to inspire people to make the necessary changes to develop a positive culture. Nick Hanekom met the man to discuss three decades behind the lens.

adidas originals Superstar Campaign: Bringing Superstardom to the Street

Superstar: Is not what you think it is… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...

Mr. W: That ad we all watched twice. Genius!

Mr. W is one of our all-time favourite commercials, especially when it comes to concepts in advertising. It’s definitely worth watching again and sharing in case others’ haven’t seen it! Timeless creativity… this is pure genius.

Win DBL TICKETS to J&B Met’s “Racing It’s a Rush General Access Village”

On the 31st of January, Cape Town welcomes back SA’s R2,5 million J&B Met… and for 2015 they’ve significantly upped their game by introducing the ‘Racing it’s a Rush General Access Village’. Want to win a dbl ticket worth R250? Then read on!

Fuel 2015’s AfrikaBurn Excitement with a look back at our 300-page online ’12 Burn memory book!

AfrikaBurn 2015 is on everyone’s minds – well at least on ours! So, we’re re-sharing a something that’ll ignite your pre-Burn excitement and leave you smiling from nostalgia. It’s our stunning online magazine that we created after the 2012 AfrikaBurn… a journal into the Karoo that gives visual and written insight into AfrikaBurn. No picture...

2 MILLION VIEWS IN A DAY! Maroon 5 Crashing Weddings for new video #Sugar

‘We’re going to drive across L.A. and hit every wedding we possibly can,’ said Adam Levine about the concept for Maroon 5’s new video Sugar. The crashing (some staged, yes) was done in mid-Dec 2014 and now the video is online – and its gone viral, as planned! Here’s to crashing weddings, cruising Hollywood and...

3D-Printing in Motion – Simply Stunning!

The 3D-printed Fibonacci Zoetrope Sculptures – designed by inventor/designer/artist John Edmark – only animates when filmed under a strobe light or with the help of a camera with an extremely short shutter speed. Watch the beauty of science, spinning hella’ fast…

adidas Originals Superstar Launch: Inspiring Creative Courage

Global superstars – Rita Ora, David Beckham, Pharrell Williams and Damian Lillard – are at the centre of the adidas Originals Superstar Launch 2015. The provocative movement aims to reclaim the word and meaning of ‘superstar’. In 1969, when adidas first launched the Superstar shoe, the meaning of the word was clear-cut! In today’s world,...

Official Trailer for ‘Chappie’ feat. Die Antwoord, Hugh Jackman, Sigourney Weaver…

Neill Blomkamp’s new film Chappie, set to release on the 6th March 2015, stars a stellar local and international cast. The South African homegrown talent includes Sharlto Copley, Ninja and Yo-Landi Vi$$er, and international stars include Hugh Jackman (sporting a mullet haircut) and Sigourney Weaver.

‘Life is what happens to you while you’re looking at your smartphone’

Eduardo Salles’ quirky and colourful illustrations do more than provide a good laugh. The Mexican illustrator and designer’s series entitled ‘Cinismo Ilustrado’ (‘Cynicism Illustrated’) uses satire to confront ideas of religion, politics, the environment, and popular trends in the 21st century.

Yes, these paintings actually breathe…

It’s really hard trying to figure out what makes Alexa Meade’s paintings literally alive! There are no telltale signs in the actual paintings, until you see how the artworks are created.

#TBT | The Plasticity of Pretty

The surreal characters that inhabit Brian Walker’s creations would be right at home in a dark fantasy-comedy film, like Death Becomes Her meets The Addams Family, but with a better makeover. Looking to peel away the façade, Sarah Jayne Fell hunts down the Australian digital artist to uncover whether there are any meaty hidden layers...

We Hope You Bought it! Thumbs up Cassper Nyovest.

Cassper Nyovest, South African recording artist and producer, released the official music video for ‘I Hope You Bought it’ from his debut album Tsholofelo in December 2014. It has, so far, received 77,008 views on Youtube and 1,238 thumbs up! The video shows the process of airbrushing the Tsholofelo album cover, to show that: Although...
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